One of the most important decisions when setting up a website is the choice of domain name. The right domain makes the site more memorable and builds trust with visitors. Therefore, the selection process should not be rushed.
First, it is important that the domain is short and understandable. Long and complex names can cause spelling mistakes and are difficult to remember. If possible, a structure that does not exceed two or three words should be preferred. In addition, words that are easy to pronounce provide an advantage in terms of branding.
The domain name should be compatible with the site content. For example, if a cooking recipes site is being launched, words such as “food”, ‘recipe’, “kitchen” in the domain name provide integrity of meaning. This both improves the user experience and makes it easier to become more visible in search engines.
The .com extension is still one of the most preferred and trusted domain extensions. However, alternative extensions such as .net, .org, .co can also be considered. The chosen extension should be suitable for the target audience and content.
Finally, the domain to be purchased should be checked to see if it has been used before. Some domain names may have contained negative content in the past. This can have a negative impact on SEO. It should also be considered whether it is compatible with social media accounts.
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